How to build a community in your business shares a pathway in developing a community culture to help the organisations become productive and innovative. The book focuses on how the develop a community in an already existing business or new operation with the principal chapters focusing on the development stages, implementing and fighting back resilience when changing the culture.
Alongside the practical side, there is a strong focus on looking at case studies in businesses, the co-living and co-working scene and the author’s experience in leadership, training and management roles. The book promises to be essential reading material for any entrepreneur or manager to review and implement in the companies operation.
Throughout the book, Robert pays attention to the community circle and the elements of this model which need to be embedded into the corporate community life, these include:
This is when social networks have meaning, a true community leader is someone who can help people to connect and build up a culture which supports project work and people working outside of their silos and creating higher engagement.
This foundation block can trigger greater social capital and some from teams working together to solve a problem. Creative thinking should form how you want to define your community and be the foundation of the change management process. In fact, the whole culture should be involved with the changes through creative thinking processes.
People need to have a purpose, understanding their motivation is going to be key and why they are wanting to develop as an individual or a group. We need to understand that people are driven by their autonomy, mastery and purpose. When you analyse this, people want to be good at something and they want to have a purpose, the same way a community in a social setting works; It’s now time to drive this philosophy into the workplace.
This word is thrown around a lot in modern day life, however, the sharing economy in the community leads to the sharing of skills and knowledge. You could say that if you have a high sharing economy then this leads into greater social capital and engagement into team projects within the workplace.
Ownership plays a crucial role in developing engagement, trust and transparency with consumers and users. A consumer will take active pride when they feel that they own something; this is often achieved through crowdfunding and giving away equity. Equally, if the community in the business feel they own something, they will take a more active lead. I’m not talking about giving away shares but through the development of values and the mission. You can’t expect the management to run a community culture and people to stick to it, this will become nothing more than a poster which is stuck on the wall with no one paying attention. The community members need to actively build and develop it from the start.
The foundation blocks are key to developing the right community. However, you need to have the right leadership. Remember that when you are developing this project, the leader needs to take an active role to make sure the four elements are all working. After a while, the leader should be taking that step back and watching the seeds grow but still be involved when needed as the role will be to ensure that all the different blocks are still working; when one stops, the community can fall and the high investment of time will be pointless. The right leadership skills will come from someone who is perceptive and is able to show strategic thinking and emotional intelligence. I always say a key role in developing a community in the workplace is through transcultural leadership, this type of leader will have the ability to view different perspectives and develop people’s mindsets by understanding the power of multiculturalism.