How To Build A Community in Your Business

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Communities form in many ways, more commonly through a social setting or a group of people who are coming together with a shared goal or vision. The power of a community can be highly productive and when you think about it, all good things come out of a community… so why can’t communities be built in businesses?

When I first started my research within communities in business, I was looking at the role of the community and how it can power innovation and productivity. The idea of building something which can become so powerful, it would help the organisation to develop greater results was always a going to be a key criterion to my work. I defined this through my community circle model which highlights how a successful community is strongly developed through four foundation blocks of social capital, creative thinking, motivation and a sharing economy. It was later on, whilst looking at building a community of users within my online business that I focused on the fifth foundation of ownership.

When you examine each section of the community circle, they are stand out as a single block yet all work together to support each function.

Social Capital

This is when social networks have meaning, a true community leader is someone who can help people to connect and build up a culture which supports project work and people working outside of their silos and creating higher engagement.

Creative Thinking

This foundation block can trigger greater social capital and some from teams working together to solve a problem. Creative thinking should form how you want to define your community and be the foundation of the change management process. In fact, the whole culture should be involved with the changes through creative thinking processes.

Motivation

People need to have a purpose, understanding their motivation is going to be key and why they are wanting to develop as an individual or a group. Daniel Pink was fundamental in my research to which he states that people are driven by their autonomy, mastery and purpose. When you analyse this, people want to be good at something and they want to have a purpose, the same way a community in a social setting works; It’s now time to drive this philosophy into the workplace.

Sharing Economy

So this word is thrown around a lot in modern day life, however, the sharing economy in the community leads to the sharing of skills and knowledge. You could say that if you have high sharing economy then this leads into greater social capital, you can see why these four foundation blocks of community building play a key role in the development of the organisation’s culture and the sharing economy needs to work to drive more ideas and innovation.

Ownership

Now I’m building communities of active users, ownership plays a key role in the model. A consumer will take active pride when they feel that they own something; this is often achieved through crowdfunding and giving away equity. Equally, if the community in the business feel they own something, they will take a more active lead. I’m not talking about giving away shares but through the development of values and the mission. You can’t expect the management to run a community culture and people to stick to it, this will become nothing more than a poster which is stuck on the wall with no one paying attention. The community members need to actively build and develop it from the start.

And the rest? 

The foundation blocks are key to developing the right community. However, you need to have the right leadership. Remember that when you are developing this project, the leader needs to take an active role to make sure the four elements are all working. After a while, the leader should be taking that step back and watching the seeds grow but still be involved when needed as the role will be to ensure that all the different blocks are still working; when one stops, the community can fall and the high investment of time will be pointless. The right leadership skills will come from someone who is perceptive and is able to show strategic thinking and emotional intelligence. I always say a key role in developing a community in the workplace is through transcultural leadership, this type of leader will have the ability to view different perspectives and develop people’s mindsets by understanding the power of multiculturalism.

Soft skills such as transcultural leadership and emotional intelligence to connecting people and strategic thinking are key skills which are going to forge the community circle together. Not only are they fine ways of making the community work, but also key skills which are needed more than ever in the future of work.

You can order my book on this subject on Amazon Here

 

Creative Leadership and Community Building

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This blog is audio, check out the 30-minute recording which covers many key areas including:

Leadership 

Culture 

Community Building 

Listen here:

Is your business in search of high communita?

Communita is a word which you would use when there is high social capital emerging from your community. We all know that a community is when a group of people come together with a strong focus or sense of belonging which they can form from any situation, this being a social or a work setting. What then makes the community stronger and drives high engagement is the social capital which forms within it, and the spirit that comes from high social capital then creates the communita.

So what is the magic touch in creating social capital? The foundation block is that the social connections need to have to meaning. This would come from a variety of events which take place. Some excellent examples of companies which offer high social capital include Atlassian; this is a business which offers their ShipIt days as part of their commitment to employee engagement and community. The ShipIt day is a project where everyone in the business drops tools, and for 48 hours work on whatever they want to develop. Once a project or idea comes into force, they showcase them to the business.

Not all the ideas in the ShipIt days are commercially viable. However, the intended purpose of the projects is to drive social capital which then adds this extra layer onto the organisational culture which then brings in Communita. The significant thing about having a high community in a business or a social community is that it progresses the innovation and the productivity. Partly due to connections which start to form in the organisation which leads into other significant areas such as the rise of co-learning. This is an essential tool for the development and motivation of individuals and something which I believe is going to become increasingly important within the future of work and what an organisation will do to achieve high engagement.

It seems that the key to success is:

Social Capital + Communita = engagement = innovation and productivity

Co-learning is interesting as this forms high levels of communita, and often cheaper for a business to run. Having people learn from each other’s skills set rather than being taught in a formal training situation often causes more inspiration and the perfect place for social capital to form. In fact, anything based on sharing and an internal sharing economy are good for high communita. This is way many businesses looks to change their organisational culture to something which is more task and project-based and allows individuals more freedom and flexibility.

The measurable way of seeing if you have the high social capital within your organisation comes from some simple questions which you could ask your community, these include:

Name three people who you worked on a project with outside of your team?

What are the skills which five people in the office have?

Have you developed or learned from others in a natural setting?

Questions such as this would allow you to understand where your current situation is, and if you are finding that answers are short or un answered, you know that social capital needs to be increased as you need communita. It’s good to then look at the creative efforts from Atlassian and other companies to understand how you can bring this concept in place and what needs to be done. The important thing to do in this is to think both creatively and strategically!